Hot on the heels of the recent release of our Mailbeanz email marketing solution, we'd like to remind you that we've also created a new mobile optimized version of Mailbeanz that gives you quick access to your reports on any Mailbeanz campaigns you’ve sent. Although we announced it a little while back to our Twitter followers, we thought we’d let you know about some of the features you can expect to see on Mailbeanz mobile.
Essentially, the new mobile version will give you quick access to your reports on any Mailbeanz campaigns you've sent. It's fast, looks great (wouldn't you agree?) and is available now. Just head to your account on any popular mobile device like an iPhone or Android and the mobile version will be shown by default. You don't need to install anything, because it is a web application, not a native phone application.

Focus on reporting
When deciding what functionality to include in the mobile version, we decided to focus our efforts on the most popular section of Mailbeanz accounts - namely; reports. Added to this, more than 95% of all our mobile visitors come in on an iPhone or iPhone variant, so we decided to put a lot of work into making sure the experience was perfect on these devices in particular.

Launch it like a real application
One great thing about the iPhone is that you can launch web applications just like a traditional app you might've bought from the App Store. By heading into your account with Safari browser and adding it to your Home screen, you have a dedicated button that will grant you access to your latest Mailbeanz reports with a single click (we even provide a nice mail-envelope-thingy icon and loading screen for you while the latest stats are downloading).

Easy switching
While the Mailbeanz mobile version is all about your reports right now, you can still switch to the full version of Mailbeanz and access all its functionality with a single click. At the footer of every page is a link to switch to the corresponding page in the full version of the app.

We hope you like our mobile version, but as ever - it's always a work in progress, so please let us know over at Mailbeanz.com what else you might like to see in future updates.

Recently, we've been busy updating our own e-mail management software system and have had time to listen to some of our customers views on their e-mail plans as we see more and more businesses abandon direct mail in favour of email marketing.

Whilst new tools such as Twitter, Blogging and RSS are being touted as "the new e-mail" its become apparent that they actually haven't supplanted e-mail but are instead, increasing its importance.
With e-mail acting as the 'hub' of our digital lives, hooking web apps back into this hub makes it more likely to be used than not (and all the while increasing e-mail's standalone importance), so we've taken our e-mail management system to the next level and will shortly be launching it alongside our other core products as an easy to use, fully manageable, end-to-end e-mail marketing solution.

Watch this space (and those little guys!)…