The Global Retail Theft Barometer reported that petty crime, such as shoplifting or employee theft, made up more than 70 percent of global shrinkage in 2009.
With further industry reports for 2009 noting that shrink grew significantly across the board with a staggering 50 percent of worldwide retailers experiencing an increase of shrinkage*, retailers - in the most most price-sensitive market are often struggling to allocate funding for security systems.

Indeed, most retailers know the benefits but simply cannot afford available solutions. In many cases, the cost of all the security equipment needed surpasses the entire security department’s budget. However, as prices for IP-based equipment continue to drop, the market is now seeing increased adoption and with the added benefits of network solutions (people counting, customer flow analysis, store planning / evaluation etc), systems which can bridge gaps between available technology, its capabilities and the general retailer’s awareness about the effectiveness of advanced loss prevention are looking to be the way forward.

Intrance's Orion3 application is a point in case and has been utilised across a number of key sectors including retail and most recently financial, where it underwent something of a transformation to meet a specific set of criteria for use in cash management operations for a major security services supplier.

Businesses are benefitting from ready-made applications with added functionality that enable them to minimise loss, improve merchandising, effectiveness, increase staff security and improve the bottom line.

If you'd like to learn more about Orion3, visit our product page or if you'd prefer to talk to us direct we'd be happy to answer any questions you might have. Call us on +44(0) 114 270 2478 and let us help you manage your shrink.

 
*Frost & Sullivan

Hot on the heels of the recent release of our Mailbeanz email marketing solution, we'd like to remind you that we've also created a new mobile optimized version of Mailbeanz that gives you quick access to your reports on any Mailbeanz campaigns you’ve sent. Although we announced it a little while back to our Twitter followers, we thought we’d let you know about some of the features you can expect to see on Mailbeanz mobile.
Essentially, the new mobile version will give you quick access to your reports on any Mailbeanz campaigns you've sent. It's fast, looks great (wouldn't you agree?) and is available now. Just head to your account on any popular mobile device like an iPhone or Android and the mobile version will be shown by default. You don't need to install anything, because it is a web application, not a native phone application.

Focus on reporting
When deciding what functionality to include in the mobile version, we decided to focus our efforts on the most popular section of Mailbeanz accounts - namely; reports. Added to this, more than 95% of all our mobile visitors come in on an iPhone or iPhone variant, so we decided to put a lot of work into making sure the experience was perfect on these devices in particular.

Launch it like a real application
One great thing about the iPhone is that you can launch web applications just like a traditional app you might've bought from the App Store. By heading into your account with Safari browser and adding it to your Home screen, you have a dedicated button that will grant you access to your latest Mailbeanz reports with a single click (we even provide a nice mail-envelope-thingy icon and loading screen for you while the latest stats are downloading).

Easy switching
While the Mailbeanz mobile version is all about your reports right now, you can still switch to the full version of Mailbeanz and access all its functionality with a single click. At the footer of every page is a link to switch to the corresponding page in the full version of the app.

We hope you like our mobile version, but as ever - it's always a work in progress, so please let us know over at Mailbeanz.com what else you might like to see in future updates.

Our e-mail marketing software 'mailbeanz' launches today!

Honed to perfection, we've created the perfect online marketing solution for companies that want to take their e-mail marketing campaigns to the next level and maximise their returns.

With customisable templates and bespoke designs also available you can easily add your own content, subject line, email address and then preview your email live.
Easily import your databases, filter your subscribers or manually enter email addresses. We'll handle the business of unsubscribes and bounces automatically and even add sign-up forms (for newsletters etc) to your website.
Real-time results as people open your e-mail and click on your links. Measure the success of your e-mail campaign (compare the effectiveness of subject lines, messages and links) and see who has opened which links and when - track subscribers, links and clicking habits to plan targeted email marketing campaigns.

With new research predicting that e-mail marketing likely to be one of the top areas for business investment this year, its clear that the global business community regards the web as one of the single most marketing channels available; one that no serious business can afford to ignore.

If you like to find out more about mailbeanz, visit our product page here or visit www.mailbeanz.com to sign up for you free account.

Recently, we've been busy updating our own e-mail management software system and have had time to listen to some of our customers views on their e-mail plans as we see more and more businesses abandon direct mail in favour of email marketing.

Whilst new tools such as Twitter, Blogging and RSS are being touted as "the new e-mail" its become apparent that they actually haven't supplanted e-mail but are instead, increasing its importance.
With e-mail acting as the 'hub' of our digital lives, hooking web apps back into this hub makes it more likely to be used than not (and all the while increasing e-mail's standalone importance), so we've taken our e-mail management system to the next level and will shortly be launching it alongside our other core products as an easy to use, fully manageable, end-to-end e-mail marketing solution.

Watch this space (and those little guys!)…

Just upgraded our Audio Visual exchange software at Derby General hospital, they can now access 40 cameras in theatre!!

Here's a few shots of the install under way...

Allows doctors and students to view live operations from separate training rooms while letting them speak live to those in the theatres through high-tech microphones. Facilities for record, playback and 2-way communication; all handled by rather nifty mobile cabinets!