Beauty Connection Ltd

“With e-mail and social media marketing looking likely to be the top areas for business investment in 2010* it's crucial that that companies adopt new tools and strategies to properly measure and monetize their efforts”

Using our updated e-mail marketing software we designed a number of eye-catching campaigns promoting various exclusive and time-sensitive offers to both customers and prospective leads for the client. Designed with email marketing methods in mind and with prominent branding and clear call to actions emphasised, the client was then able to gather real-time results and measure the success of their e-mail campaign (comparing effectiveness of subject lines, messages and links etc) to see who opened which links and when. Consequently, tracking subscribers, links and clicking habits allowed the client to better plan future email marketing campaigns.

*StrongMail '2010 Marketing Trends Survey' (Zoomerang)